CONCEPT   ESCAPE provides a fun experience that allow college students to design their own journey. They will be able to customize everything from destination to sight options, music, things to pack, and finally a perfect zipcar for them.

CONCEPT

ESCAPE provides a fun experience that allow college students to design their own journey. They will be able to customize everything from destination to sight options, music, things to pack, and finally a perfect zipcar for them.

TARGET DEMOGRAPHIC  The YOLO People  ESCAPE’s target demographic are college students who are young, therefore obligated to do crazy things, They have vacation time and their best friends by their side. By going into nature, they will truly getaway from the bore and stress of school work, nature will give their brain oxygen and allow them to think more creatively. When people get older, time exist in a vacuum, so while you are young, you should ESCAPE!

TARGET DEMOGRAPHIC The YOLO People

ESCAPE’s target demographic are college students who are young, therefore obligated to do crazy things, They have vacation time and their best friends by their side. By going into nature, they will truly getaway from the bore and stress of school work, nature will give their brain oxygen and allow them to think more creatively. When people get older, time exist in a vacuum, so while you are young, you should ESCAPE!

SITE Janss Step in UCLA 

UCLA currently have zipcar® University program, so the students who already have the membership can go on road trip right away, and for those who don’t have membership, they can join so that they could use the car both on campus and on road trip. 

FLOOR PLAN

FLOOR PLAN

SECTION

AXONOMETRIC

SKIP TOWN

Input your desires such as duration and time of travelDestination will be generated according to distance and season. What destination will you choose?

CREATE UR OWN PATH Design your journey. See what’s along the way, choose the best sights for you.

RESERVE UR CAR / See the interesting features of each car, and reserve the perfect one for your ROAD TRIP.

MUSIC / ESCAPE will generate a music list according to your route, you can then modify and customize the music list.

PACK / The interface allow you to see the recommended items for your ROAD TRIP, and add the items to your zipcar.

 

FORM DEVELOPMENT

FORM DEVELOPMENT

I Have gone through a form exploration journey to find the right form for the ESCAPE experience. The key attributes that I took in account was adventurous, spontaneous, visceral, community, and discovery. In the end I have developed a form that is most dynamic and true to the zipcar brand.